We saw the Apple Vision Pro in person
AWE, WWDC… What a month of events!
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As you might know if you are following me or Volograms on Twitter, Apple invited us to WWDC, so I was among the first to see the Apple Vision Pro in person 😎. You could feel the excitement of the AR/VR community by listening to how the audience reacted to the introduction of the Apple Vision Pro. Like it or not, and even with the $3,500 price tag, this device will change the immersive industry, create new opportunities, businesses, and it will push competitors to catch up. It was amazing to live this in person at Apple Park 🤩.
Volograms & Vision Pro
Since the announcement, we have been regularly asked about how this changes things for Volograms, and there are two ways of answering this question. On the one hand this will affect us as a business: we believe this new device will bring a new wave of developers and creators that are interested in 3D technologies, with plenty of new ideas for apps, games and experiences which will work great with user-generated content created with Volograms AI technology. Humans have been at the centre of a lot of content we create and consume and they will still be important as 3D content becomes more popular. We are very excited about all these new creations!
On the other hand, from a technology point of view, and after watching the WWDC sessions and the release of the visionOS beta, Volograms will work great on the Vision Pro. Volograms are sequences of 3D meshes that are played as a volumetric video sequence, and they are compatible with WebXR, Unity, and we are exploring bringing them to USDZ (you can see an example here), so they are even easier to share and distribute.
Spatial Photos & Videos
One of the most interesting features of the Vision Pro is its ability to capture 3D photos and videos. Although there is little information about how this will work from a technical perspective, it looks like there is some stereoscopic recording done with the multiple cameras the device has. According to the reviews, the results were very impressive and they could be a great way of recording memories in the future that are fully native with these spatial computers that we will regularly wear.
And we couldn’t agree more.
This concept has always been a fundamental part of our vision. Everyone needs to be able to create 3D content that will be consumed in these devices, based on the real world, just as the content we normally create and consume on our smartphones. With Volograms technology, you can create this type of 3D photos and videos today, without the need of any special 3D camera. It even works on existing photos and videos, and even on AI-generated images.
You can start creating your own Vologram Messages today for free, and when the Vision Pro is launched, you will be able to see them there, in a fully native AR experience.
